Monday, October 26, 2009

Olsens Launch new Line: OlsenBoye



Yes it's true the Olsens are launching a line for JC Penney called Olsenboye (a nod to their Swedish origin). Everyone from Good Morning America to WWD have covered the launch, after all if the the Olsens cough, the world follows, but what you may not know is that our best friend and style impresario Danielle is styling the entire campaign.

See above for her genius at work. (Read: rubber black bracelets? Yes please.)

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